How do you say, “We provide a visual thinking tool” in a logo?

Five years ago when I first started Get the Picture, most people hadn’t heard of graphic recording so I chose a marker as my logo. It seemed like the logical way to represent what I did for my clients: I hang a large piece of white paper, listen to the meeting, then use markers to draw out the big ideas. And for a while my marker logo did the job … at a very basic level.

Over the years, Get the Picture has responded to the fast growing needs and requests of corporate and private clients across the globe for visual meetings. As more and more people come pre-exposed to the technique, they ask fewer questions about the visible aspects of it and more questions about the powerful, almost magical nature of it.

As our practice has evolved, our understanding of how graphics enhances the meeting process has deepened. We realized the Get the Picture logo needed to be a better reflection of the nuances involved in what we provide our clients. So, when we were ready to redesign our website, we wanted to make sure we branded ourselves in the best way possible.

Our new logo is an ideogram that reflects a deeperunderstanding of the work we do. The dialogue bubblerepresents the most important element: the conversation. In our logo, the space inside is like the large piece of white paper upon which we map your meeting. The multi-colored boxes within the dialogue bubble symbolize participant’sindividual contributions, their comments and ideas.

Here are some other symbolic elements we used in our logo:

• We incorporated color theory. The colors represent tender young ideas (green) and vibrant, stimulating,engaging conversations (pink)
• We captured the “dialogue” within the speech bubble to show how our recordings prevent good ideas from floating off into thin air
• We included an array of multi-colored boxes to recognize that each speaker’s contributions are unique and valued within the conversation. We see that the map can hold diverse thinking
• By showing the parts and the whole, we demonstrate the scene for big picture thinking and decision making

Our aim at Get the Picture is to give our clients a visual thinking tool so they can reflect on the landscape of their conversations to generate new insights. That’s what our logo represents and that’s the professional service we provide.

How important is it to you that your logo accurately represents your business? In what ways does your logoexpress what you do visually? Leave your comments below. We’d love to hear from you! –OR– Check out our new website at www.GetThePicture.ca and leave your comments on our blog. We’d love to hear from you!